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Eye-Fi Adds Software Development Program

The makers of the Eye-Fi Wi-Fi card for digital cameras and other portable devices announced a new developer program on Tuesday that will allow application developers to add support for the cards.

Potential developers can visit the company's developer site to sign up.

Eye-Fi's cards fit into the SD form factor used by many digital cameras, and add Wi-Fi capability; for example, the Eye-Fi Pro X2 packs 8 GB of flash memory, 802.11n, and an antenna into an SD card that usually contains nothing but flash memory for storing image and possibly video data.

The addition of a developer program typically means that more and more software applications will be able to take advantage of thew capabilities the Eye-Fi cards offer. Eye-Fi promises that developers will now be able to allow users to view photos and videos sent to an Eye-Fi account from any website or application; bridge the gap between photo software and the 45 photo sharing sites Eye-Fi supports; and facilitate the customization of the Eye-Fi card settings panel.

"In response to a strong marketplace and community demand, we're introducing the Eye-Fi Developer Program, which enables developers to expand and extend the Eye-Fi experience," said Jef Holove, president and chief ewxecutive of Eye-Fi, in a statement. "Looking back five years, Eye-Fi's founders recognized the need for a solution that has already helped people back up, organize or share more than 100 million memories. We have since created an ecosystem of seven camera partners and 45 online services that enrich those personal memories and the introduction of the Developer Program is

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